SOCIAL MEDIA-INSTAGRAM & FACEBOOK
At the beginning of 2018 SnackNation went through a rebrand. During this time my job was to create compelling and innovative content using our brand’s products. Working with a social strategist we brainstormed creative concepts for each and every product. I was tasked with photographing, designing, and even sometimes animating these graphics. One of the biggest challenges during this project was always coming up with new ideas for not so appetizing products and adhering to a stricter color scheme. *Animations available upon request*
MARKETING COLLATERAL
As the sole graphic designer at SnackNation I was responsible for creating a wide variety of collateral. Most of these projects included reaching different audiences (members, sales, and even millennial). I created everything from infographics, postcards, sales flyers, marketing 1-pagers and even brand reports.
MEMBER OVERVIEW POSTCARDS
This postcard was created to give our future members an idea of what they can expect when they sign up for SnackNation. These images were chosen to bring excitement and youth to the postcard while maintaining a professional and modern look when combined with a clean font and vibrant copy. It was important to incorporate images from our social media accounts in order to increase brand awareness.
SUPER SNACK SNEAK PEEK
Not only did I create various post media posts and postcard inserts I created various 1 sheeters to inform our members and potential members about upcoming products and programs that they could participate in
SNACKNATION BRANDING UP TO 2018
Up until January 2018, SnackNation had completely different branding. During my time at SnackNation, I worked with two completely different styles and attitudes. I created various product labels (such as coffee labels) and created different infographics and marketing materials. Learning how to create various materials under two different forms of branding pushed me both creatively and professionally.
