AVERY MITCHELL
AMITCHELL0818@GMAIL.COM
EXPERIENCE
HOT PAPER LANTERN
APRIL 2022 - PRESENT
Senior Designer
-Develop creative ideas independently and with a team
-Act as UX/UI Designer on internal and external projects
-Craft social media graphics, decks and animations for various clients
-Collaborate with team members to launch designs
-Work closely with project managers to ensure projects are delivered on
time and within scope.
-Lead creative brainstorm sessions
MYABETIC
JANUARY 2021 - MARCH 2023
Senior Digital Designer
-Brainstorm and create all social media graphics and photography
-Create 15-20 emails per month
-Develop style guide and graphics package for large events including Art Shows and Awards Shows
-Edit and produce video content for Myabetic TV
-Develop packaging for new consumable product line
FOX BET
OCTOBER 2019 - JANUARY 2021
Senior Digital Designer
-Animated long-form and short-form videos
-Designed templates for designers and non-designers use
-Developed and created messaging and creative across different digital platforms
-Produced and edited videos for broadcast and social media
HULU
AUGUST 2019 - OCTOBER 2019
On Channel Designer [Contract]
-Asset adaptation for at-home and digital browsing platforms.
-Resized and built out assets to standardized formats, ensuring their content and titles work within the interface
-Transformed often times low-quality, flattened art to create an engaging user experience
-Coordinated with the team to execute making graphics seen by 10s of millions daily
-Worked with 3rd party vendors to make sure graphic requirements were met
-Created templates for all sports match-ups seen on all platforms.
YAHOO SPORTS
SEPTEMBER 2018 - JULY 2019
Social Media Design Lead
-Created hundreds of graphics for use on Instagram, Twitter, and Facebook
-Grew Instagram audience 80k as a result of creating unique content.
-Developed templates for non-designers to use, which creates a consistent look across all platforms
-Brainstormed and presented unique content ideas weekly.
SNACKNATION
MARCH 2017 - SEPTEMBER 2018
Graphic Designer
-Managed and performed quality control on any and all creative assets created during a rebrand
-Created various marketing collateral including sales flyers and infographics
-Designed various logos and branding for new products and a podcast
-Photographed products and create lifestyle images
-Created over 30 Instagram posts a month as well as 15+ Facebook Giveaway graphics.
NATIONAL FOOTBALL LEAGUE
SEPTEMBER 2016 - MARCH 2017
Snapchat Designer and Animator
Helped launch the NFL's official Snapchat Discover channel and works on a daily basis to design, animate, write, and produce content for our 1mil+ daily unique viewers.
*2017 Shorty Award Winner for Snapchat Discover Channel For Themed Power Rankings Edition
In 2015, NFL content reached 31 million unique U.S. viewers, according to Snapchat. For the 2016-17 season, the league launched the dedicated daily channel, with specially crafted articles and videos, and it hosted live stories around every game, leading to the 35% jump in viewership.
The 42 million unique viewers this year represented a big portion of Snapchat's U.S. user base, which was 61.7 million in 2016.
-Managed the launch of the NFL’s official Snapchat Discover channel by utilizing design, animation, writing, and content development skills
-Created and produced the design mock-ups of the NFL’s official Snapchat Discover channel --
-Managed the workflow and production resourcing for the Snapchat team to promote efficiency and maintain quality control
-Lead Production and Animator on top snaps and articles released on a daily basis for the channel
-Conducted the development of a daily content plan by collaborating with a team to ensure compelling content for our users
-Quality Assurance lead on all outgoing snaps to ensure compliance with all brand guidelines and specifications
JUNE 2015 - SEPTEMBER 2016
Social Media Content Creator
-Design Production of 100+ graphics for the NFL social platforms leading to increased impressions and engagement by users, including the production of GIFs that increased traffic to NFLShop.com by 400%
-Developed the in-season content strategy, including timely graphics in response to real-time game day situations
-Lead the brainstorming sessions between the Social Media and Design teams
-Head photographer for CoverGirl makeup tutorials
Contact me below or at Amitchell0818@gmail.com for my latest resume